Core Responsibilities
Assist in
developing different customer segments and “persona groups” and design market
leading propositions for these groups of customers
Assist in
the development different product bundle propositions for retail and card/
loan/ mortgage to amplify the cross-selling opportunities
Set a plan
and roadmap of segment value proposition enhancements with new product and
service introductions to create an ongoing quarterly delivery of new
innovations
Work
together with the Marketing Dep to implement the marketing strategy and plan
for branding and positioning of the different segments according to the pre-set
budget
Assist in developing a strong network of external partners that would be relevant and value
adding to these segments so that win-win collaboration opportunities can
be developed for loyalty and rewards programs
Co-ordinate with different teams across
retail bank, to develop and execute the communications messages across all
customer touch points, including digital channels to ensure contextual and
relevant messages are made available to customers
Responsible for implementation of the different segmentation models for the
various client segments to ensure proper segmentation for the retail clients’
portfolio
Assist in
the development of new business procedures where appropriate
Responsible for designing end-to-end client journeys by segment to ensure
providing best customer experience across all client touch points (branch,
digital, call center & IVR) and advocate for seamless end-to-end service
delivery
Assist in
the development and execution of the communications strategy and consistent
customer experience across all customer touch points, including digital
channels to ensure contextual and relevant messages are made available to
customers
Co-ordinate with technology teams to lead
digital transformation of client journeys
Support the branches staff in the proper
and seamless migration of client’s transactions to the various digital channels
Assist in managing the presence of all
segments throughout the branches
Support in the implementation all Bank
policies and procedures
Assist in the development of relevant staff training concepts and conten
Support in the retention and development of proactive and reactive retention/win back programs in coordination with the sales team
Act
as a focal point and Co-ordinate with all stakeholders to ensure that the sales
team requirements and requests are being well handled within acceptable TAT
(Turnaround Time)
Implement various quality assurance
activities to ensure offering the ultimate level of service to BM clients
Assist in the design and development of ongoing measurement tools
for the core KPI’s to include, but not limited to, client growth, client
profitability, product sales, product profitability, net interest margin, fee
revenue and client NPS for all segments except the VIP
Minimum Qualifications
Qualifications & Experience
Bachelor's degree in a relevant field
Fluent in both written and spoken Arabic and English
languages
2-4 years of relevant work experience
Behavioral Competencies
Good Communication Skills
Good Presentation Skills
Good Situational Management
Banking Business Understanding is an
advantage
Technical Competencies
Microsoft Office (Excel, Word, PPT, etc..)
Proficiency in computer applications
HOW TO APPLY